NEW YEAR WAVE

January is always a good month for gym owners as they enjoy the New Year Resolution hype and give it credit for the good fortune they bring for a while. Come February to March, though, and you will see a significant shift in gym attendance, and the decrease in monthly membership become more evident. Unfortunately, gym owners have to wait for the next wave of gym membership in January next year.

With the same cycle going on year in and out, instructors and trainers of the gym have observed and developed a way of telling if a gym goer is going to make it through the year. As in the picture, this madame has been on the gym’s floor for a long time, scrolling through her social media feeds, which is a sure indicator of someone who’d only make it to two solid weeks in the gym the most.